For the first time in history, 17 top entertainment companies united in the spirit of "we are family." In January 2002, under the supervision of Nile Rodgers and Christopher Cerf, award-winning children's TV/music producer, a three-minute children "We Are Family" music video was recorded with the help of over 100 favorite children's TV characters – all donated by 17 competing media companies to promote the message of a global family. The music video also includes a We Are Family Teacher's Guide, developed by the Anti-Defamation League's A WORLD OF DIFFERENCE® Institute for grades K-6.

On March 11, 2002 at 7:56am, Disney Channel, Nickelodeon and PBS aired the "We Are Family" children's music video as alternate programming, because children needed a positive message on the day the world was recognizing the six-month anniversary of 9/11.

Because of its powerful message, it was chosen to be part of the official Olympic Village Exhibit at the Salt Lake City Winter Olympics in 2002. It has also been awarded two Beacon Awards from the Cable Television Public Affairs Association honoring the year's best public affairs initiatives when it was included in the Court TV special Empowering Children in the Aftermath of Hate in 2003.

To date, We Are Family: A Musical Message for All has been seen in more than 58,000 schools by more than 12 million people. It continues to air every year as a PSA on March 11.