For the first time in history, 17 top entertainment companies united in the spirit of "we are family." In January 2002, under the supervision of Nile Rodgers and Christopher Cerf, award-winning children's TV/music producer, a three-minute children "We Are Family" music video was recorded with the help of over 100 favorite children's TV characters — all donated by 17 competing media companies to promote the message of a global family. The music video also includes a We Are Family Teacher's Guide, developed by the Anti-Defamation League's A WORLD OF DIFFERENCE® Institute for grades K-6.
On March 11, 2002 at 7:56am, Disney Channel, Nickelodeon and PBS aired the "We Are Family" children's music video as alternate programming, because children needed a positive message on the day the world was recognizing the six-month anniversary of 9/11.
To date, We Are Family: A Musical Message for All has been seen in more than 58,000 schools by more than 12 million people. It continues to air every year as a PSA on March 11.
WAFF Music Video
FilmAid, in partnership with Media Focus on Africa Foundation, is currently using We Are Family: A Musical Message for All at 48 screenings across Kenya to address inter-tribal conflicts that have arisen since the Kenyan election dispute in 2008.