Creative Director, The Promotion Factory
Beppe Savoni is the Creative Director of The Promotion Factory, a marketing agency specializing in luxury goods, lifestyle and entertainment.
Originally from a small town in southern Italy, Beppe moved to New York City in 1997, where he had dreamed to live since his childhood to complete his studies in British Literature. Beppe grew up with a passion for music and the arts, and was always fascinated with the magic of bringing an idea to life. For many years he produced music for many international artists and record labels around the world, until he decided to 'fly solo'. In 2003, Beppe produced his first solo album on his own, covering all aspects of production from recording to scripting videos, to promoting it with small concerts in Europe. The album was a bridge for Beppe to land at The Promotion Factory, where, thanks to his mentor and marketing guru Venanzio Ciampa, he mastered the ability to fuse the "creative" with the "practical."
Today, Beppe spearheads and supervises projects for luxury brands such as Girard-Perregaux and Gucci Watches, and manages partnerships with important institutions and organizations such as The Academy Museum of Motion Pictures, The Grammys and We are Family Foundation.